LinkedIn Training Course – Promote Your B2B or B2C Brand
May 13th, 2020
Is LinkedIn just a place to put your CV?
Linkedin started as a place to put your CV for potential employers to find you but now it is recognised as an online B2B networking platform. LinkedIn offers a vast number of opportunities for B2B or B2C luxury-brands. Most clients have a LinkedIn profile but do not use it for marketing their products and services. Everyone can do LinkedIn a little bit but few people can harness its full potential without proper training. Operating on LinkedIn incorrectly is a wasted opportunity. However, you may get a few leads but nowhere near as you would get with a bespoke training course.
If you are not easily searchable you don’t exist!
Often people search for your profile after networking events and if you are not easily searchable then you do not exist in the digital world. Every business should have a strong presence on LinkedIn. A B2B company should be actively growing its account and a B2C should at least maintain its presence and remain searchable. In a short space of time, you will attract strategic alliances and a ton of quality organic leads. It is no wonder there has been a 55% increase in users on LinkedIn and a 60% increase in engagement too.
Who should use LinkedIn?
Linkedin is the perfect platform for entrepreneurs, small business owners, and other B2B or B2C luxury brand businesses too. With sufficient activity entrepreneurs and small business owners can generate enough business without going anywhere near a website. But you will not be able to get the best out of this platform without a bespoke strategy for your company. This is why I would recommend one of our LinkedIn training courses. Once you are active on LinkedIn you will be communicating with key decision-makers who have the power to purchase your goods and services.
If you would like to learn how to use Linkedin for organic lead generation click here to contact me firstname.lastname@example.org.